Visual language and identity
KMB Lab
Challenge
Implement a Visual Brand Language System. Create a visual language for the corporate website and other marketing materials (infographics, brochures, stationary) that show the different directions of work of the company.
​
Outcome
An extensive proposal that includes all physical attributes of the company's products, as well as all elements that are related with its brand identity (brand colors, website, graphic elements, infographics, etc.) that can be used in further corporate communications.
​
Concept
The solutions and smart devices produced by the company address the main challenges faced by modern cities, like security, pollution, optimization of transport infrastructure, traffic reduction, monitoring of environmental data.
​
I developed Smart IoT City Concept that visualizes typical urban infrastructures like buildings, roads, parks, supermarkets, parkings, railway stations, etc. All images can be used also for future new subcategories of the products.
​
I prepared a series of 3d urban images for the landing page and the headers of the company's website, for infographics, stationary and packaging. The color palette is neutral, consisting of light grey and dark grey colors. The accent brand color – light blue – is used sparingly as display typography and contrasting visual elements.
Service /
Concept development
Visual Identity language
Brand Identity
3D Illustrations
Icons
​Packaging Design
Web Design
CGI
​
Year /
2018 - 2019
​
Site
The landing page highlights each sector of solutions offered by the company in full colour and the background in gray-scale. The headers are dedicated to each solution, like retail sector, smart mobility and smart city.
Stationary
Packaging
The GPS tracker produced by the company is packaged simply within a card box, with a cardboard insert to hold the product and the accessories under it.
Brochures
Brochures contain a variety of graphic elements for printed materials, explaining the functionality of the products.
